Success Africa General Trading PLC — Redefining Global Trade

The Voice of Excellence

A message from leadership

Eyerusalem Asenake

Chief Executive Officer

"Quality is not just our choice; it is our identity. Our mission is to deliver Ethiopia's finest natural treasures to the global market with integrity, modern precision, and excellence."

Established September 2025, we bridge Ethiopian agricultural potential with global market demands through sustainable, technology-driven trade.

A journey rooted in the land.

Our story began by recognizing the untapped potential of Ethiopian smallholder farmers. We engineered a supply chain eliminating inefficiencies between farm wisdom and global buyers.

01

The Inspiration

Connecting smallholder farmers to premium global markets

02

The Growth Strategy

Farm to port with 100% freshness retention

03

The Commitment

Investing in Ethiopia's economic future

Core Pillars

What we stand for.

01

Vision 2030

Emerge as the pre-eminent Ethiopian trading conglomerate connecting Africa, the Arab world, and Europe through innovative, sustainable international trade.

02

Mission

Empower Ethiopian agriculture via efficient exports, provide ISO-exceeding products, stabilize local markets through strategic import-export balances.

03

Core Values

Integrity in sourcing, excellence beyond benchmarks, sustainability protecting biodiversity, partnership building generational relationships.

Premium Coffee Excellence

The Arabica Heritage.

Specializing in Single-Origin Arabica from Sidama, Yirgacheffe, and Guji. Grade 1 specialty beans with distinct floral and citrus profiles.

01

Meticulous Processing

Washed and sun-dried methods
02

Quality Control

Chemical and physical testing
03

Global Distribution

24/7 international gateway

Oilseeds & Nutrients

Purity guaranteed.

Sourced from Ethiopia's most productive belts, our oilseeds meet the most demanding international standards.

01

Humera & Wellega Sesame

Premium quality seeds for international markets
02

Niger & Linseeds

99.5% purity cleaning process
03

Oil Millers Choice

Preferred by international confectioneries

Pulses, Fruits & Halal Meat

From the field, to the table — worldwide.

Pulses & Legumes

High-grade chickpeas, red kidney beans, mung beans. Organic, non-GMO, nutritional density.

Fresh Fruits

Avocados, strawberries, greens. Cold-chain logistics ensure farm-fresh delivery.

Halal Certified Meat

Export-grade mutton, beef, goat. GCC protocol compliant facilities.

Balancing the Trade Equation

Strategic import & local empowerment.

Industrial Raw Materials

Catalyzing local manufacturing growth and development

Strategic Commodities

Ensuring market stability and food security nationwide

Modern Machinery

Empowering local sectors with latest global technology

Operational Excellence

The 4-step quality process.

1

Sourcing Excellence

Direct work with farm-gate cooperatives, bypassing middlemen

2

Laboratory Analysis

Rigorous chemical and physical testing for purity

3

Advanced Packaging

Moisture-controlled, standardized packaging prevents transit degradation

4

Global Logistics

Real-time tracking and expert documentation for seamless customs clearance

Why Partner With Us?

The advantage.

Global Authority

Fully certified and compliant with international trade laws

Scalability

Financial and logistical muscle for high-volume monthly contracts

Ethical Trade

Reinvest profits into local farming communities

Market Intelligence

Deep expertise in Arab, African, and European regulations

Contact Our Global Desk

Let's build the next frontier — together.

Headquarters

Bole road, Milikomi building, 3rd floor

Email

Info@successafrica.et

Instagram

Facebook

Phone

+251 961 98 88 88
+251 960 98 88 88
+251 9 478 77 77
+251 98 98 77 77

Redefining the Frontiers of Global Trade